Decisions, Decisions….


Buying is my favourite part of what we do…and some times the scariest parts to! We love “hunting” for new and unique things for Armstrong Ward. I genuinely feel joyful when we discover something new that we love and think our customers will enjoy to.

This season we’ve scoured six trade shows everything from Furniture Show, Children’s Wear and the dreaded but essential Spring Fair. Comfy shoes, energy bars (gluten free for Mr W) and an old fashioned notebook are my trade show musts.

How do we decide on what to buy?
Sometimes we go with a clear ideas and shopping list but more often with have buying criteria and themes in mind which evolve and are inspired and shaped by what we discover.

This year we have refocused on emerging makers and producers. Many of our favourite finds this season, are not stocked anywhere else in Cumbria!







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