Jacqueline and Andrew Ward opened Armstrong Ward in Kendal’s Wainwrights Yard eight years ago, with a vision to sell goods and British brands that were under represented locally.
They now sell a mixture of design led gifts, homeware and furniture, displayed in an imaginative way with good customer service. Their brands; Wesley Barrel, Emma Bridgewater, John Sankey Furniture, Moulin Roty, Maileg, Garden Trading have been popular since day one. Every item in Armstrong Ward has been carefully selected by either Andrew and Jackie Ward.
Jackie is a local girl, born in Helme Chase and growing up in Witherslack. She has two children, Harry, 8 and Tilly who is 4 years old.
Before opening Armstrong Ward eight years ago Jackie Ward worked in new product development with national retailers such as M&S and ASDA . After having her first child Harry, with her husband she decided she wanted to return to The Lake District. With few job that fitted their experience or interest they decided to create their own jobs, that is when Armstrong Ward was born.
They felt there was an opportunity to provide an inspirational retail outlet in Kendal, the town was having a bad time due to the effects of the new one way system, but we knew that the South Lakes provided a good mix of visitors and local community.
In the last six months they rebranded, doubled their shop floor space and opened a coffee shop. This month they will host their first wedding fair and officially launch their new wedding gift list service. In September they are also set to introduce six new designers in store as a result of their recent Design Open Door competition. Beyond that, Christmas events and preview evenings are planned showing that Armstrong Ward definitely has what it takes to stand the test of time.